You should always give your Twitter followers content that they want! But how can you get the inspiration for a constant stream of useful tweets?
It’s one thing being a celeb and having an army of fans who are genuinely interested that you had toast for breakfast. But it’s another if you are trying to promote your business to potential clients.
As there seems to be a strong correlation between the number of tweets and the number of followers, tweeting regularly (although not too often) is important for a business.
So where can you get inspiration for that next set of tweets? Here area few ideas:
- Thought leaders: follow thought leaders and retweet them as a way of basking in their reflected glory; and you never know – they may follow you back and then there is a chance they will retweet some of your posts
- Company news: services and events you are hosting naturally deserve a mention; and so do new clients (so long as you are not banned from talking about them); also, people may not be very interested that you have a new intern, but mention them by name and your intern will feel the love! Avoid banal tweets about the new kettle though…
- Media owners: keep an eye on half a dozen business sites in your field of expertise and you should never be short of something to tweet about; but don’t just go for the obvious ones: if you work in ecommerce then follow e-consultancy by all means but if you follow less well known sites like theGrocer you will be able to point people to content they are less likely to have seen already. And don’t forget the financial papers: reporting on business issues that are wider than your particular field will give you an air of authority.
- Your own content: if you have a new whitepaper or a new case study on your website there is no excuse not to tweet about it – but don’t make all your tweets self promotion as you will quickly lose followers; confine this sort of material to no more than 25% of your tweets.
- Events: It’s a good idea to tweet about an event you are attending: best to avoid the banal (unless you are mentioning a prospect by name (Sooo looking forward to #AcmeWidget’s MD #CartairsArbuthnot talking at this year’s #WidgetsInternational2013 conference). But bite sized chunks of useful information, or reporting unexpected opinions from speakers, will be impressive. Remember the audience is threefold: delegates who you want to network with(they may be following a hashtag or even seeing tweets on a big screen); prospects who are not at the conference but whom you want to impress (use hashtags to help prospects find your tweets, as they may not be interested in the event but may be interested in some of the discussion); and the event organisers who might give you a speaking slot next year (so be nice about the organisation, venue/location, quality of speakers and networking opportunities).
A little planning plus the use of an editorial calendar, and you should find that tweeter’s block disappears as if by magic!
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